Brief
ASS1 – West Kent and
Ashford College Assessment Brief (FE) UAL 2018-19
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Course
/ programme title, level and year:
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UALGraphic
Design yr2
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Unit
number & title(s):
State
partial or full unit coverage:
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Unit 09 Opportunities
for progression in art and design
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Project
title:
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Portfolio
development, Progression and application to the 2nd year including
preparation for HE/ industry
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Date
set:
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04/02/2019
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Student
name:
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Assessor
name(s):
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Hand in date:
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30/05/2019
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Resubmission
date:
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Submission details:
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Final
appropriate products, supporting sketchbook, formal evaluation, sign hand in register.
Ensure
you have completed the student submission sheet on the last page of this
assessment brief and hand it in with your work.
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Ben
Eine, Rivington Street, Shoreditch
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Learning
outcomes:
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Unit 09 aim: Introduce
the range of progression opportunities within art and design education and
the related employment market and to support informed application to art and design
education or art and design related employment.
Understand
progression opportunities within art and design.
Understand
communication skills for art and design.
Understand
presentation skills for art and design.
Assessment
Critieria
1.1
Critically describe progression opportunities within art and design education
or related employment.
1.2
Use knowledge and understanding of progression opportunities to support
progress within art and design education or related employment.
2.1
Critically describe communication skills for progression within art and design
education or related employment.
2.2
Use communication skills to support progression within art and design education
or related employment.
3.1
Critically describe presentation skills for progression within art and design
education or related employment.
3.2
Use presentation skills to support progression within art and design education
or relatedemployment.
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Assessment
/ project scenario or overview:
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Scenario
The intention of
this project is to help you prepare a portfolio for progression ( virtual and
physical), investigate other FE creative Progression routes and Employment pathways.
You will need a portfolio for both eventualities a CV and initial personal
statement
( creative work or further academic studies)
Educational pathway
will entail ?
…………………………………………………………………………………………….………………………………………………………
Employment based
pathway will entail?
…………………………………………………………………………………………….………………………………………………………
Apprenticeship
based pathway will entail?
…………………………………………………………………………………………….………………………………………………………
Project Advice:
Thorough investigation of all
progression routes will help you develop the correct understanding, it will
give you confidence the next step you take is an informed one, one
which suits your desired progression route.
Key thoughts, future
planning, choice, employment, education, creative industries Can you think of
others ?
Branding your work:
As designers, an online portfolio is
a way of sharing your work with clients or prospective educational
establishments. Portfolio layout, on screen design, choice of typeface,
colour, gridding and the type of creative solutions you present will all tell
an intimate story about you – without any actual physical meeting,
you, the designer or artist will always want this narrative to be the most
convincing it can be.
Key
Thoughts, Branding, Logo Design Advertising Colour Theory, Clients, Audience.
Can you think of others ?
The Brief
This is a time
critical Brief, application to the second year Should be finished by the end of May, this
means:–
Investigating F.E.
Progression and other progression routes,
Choosing a range of
suitable Courses, investigating possibilities
Writing your personal
statement.( Initial) ( includes, draft
checking, and uploading to your blog)
Creating an online
presence
Starting to visit/
investigate Universities and other progression routes.
Creating an “interview
ready portfolio” in preparation for your first interview
Investigate
these pathways:
University
Progression routes which suit your creative expression 2020
Full
Time Employment in the creative industries
Apprentiships
in the creative industries.
A thorough investigation will give
you a personal opinion about your choices, and thereby, help you
make an informed decision.
All initial investigation and
research should be presented on a new blog, titled “Progression 2019”
(or similar)
The Portfolio:
A1– A2, Presentation Portfolio with
Plastic Sleeves
Online Standalone Blog, Google Drive,
Icloud
Printable PDF Hard Copy
The Physical and Digital portfolio
will be made up from a selection of your best work, presented in an
appropriate way.
Design portfolios give an insight into the abilities of the designer,
they tell a story, what will yours say about you? A clean, precise portfolio
will convey a sense of control and care, but, might also become sterile and
uninspiring! Remember, those seeing your portfolio will have seen many
thousands, yours needs to be “stand out”.
It
should contain: -
Illustration,
traditional and digital,
Photography,
Mixed Media,
Digital Design,
incorporating, page layout, typographic design, on screen design,
Animation, 2d, 3d,
physical and digital.
Any
other experimental creative work which strengthens the creative narrative.
Both
Niki and I are certain of these facts, a varied and well-presented portfolio
is far more interesting and likely to get a positive response! All
portfolios need checking by Niki, or
myself.
Primary
Research
University
and College Progression Routes, (Entry Requirements, Performance Tables,
Viral Chatter)
Employment
Progression Routes, (Agencies, Junior positions, Studios)
Apprenticeships,
(Providers including Funding)
The Sketchbook
You are to keep a Sketchbook, a visual
journal which documents your creative journey from initial thoughts to
finished ephemera. All work will be critically reflected on and annotated.
Your sketchbook is not a commercially
precious object, we expect to see a visual journey which has clear purpose,
However, this is your third project, so we would also like to see a
structured sketchbook, with 3 distinct phases: -
Discovery/Research.
Concept/ idea development.
Final artefacts, production.
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The
tasks – what you need to do / evidence:
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Task
1 Critically
describe progression routes and related application processes within art and
design education or related employment.
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Broadly
Investigate progression routes Employment and Apprentiships Progression
routes.
Record
findings on your blog, (minimum) a page for each pathway
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Task
1:2: Use
knowledge and understanding of progression routes and related application
processes to support own development and meet identified goals.
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Identify
what you will likely need to do to progress onto each pathway:
e.g.
to go to a University of your choice, Employment of your choice, Work of your
choice.
(minimum)
a page for each pathway
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Task
2:1
Critically describe the communication skills and knowledge required to make
application to progression
routes
within art and design
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Describe
the proceedure of writing your CV, statement,
applying to University, applying for employment, setting up an apprenticeship
in a creative industry
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Task
2:2 Use
understanding of the communication skills and knowledge required to make
application to progression routes within art and design to support own
development and meet identified goals.
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Present
your blog and in development portfolio to progress onto the 2nd
year
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Unit 09 Opportunitiesfor
progression in art and design
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Learning
outcome: 1.1
Learning
outcome: 1.2
Learning
outcome: 1.3
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Assessment
criteria covered by task:
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1. Understand progression
opportunities
within art
and design.
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1.1 Critically
describe progression opportunities
within art
and design education or related
employment.
1.2 Use
knowledge and understanding of
progression
opportunities to support progress within
art and
design education or related employment.
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Assessment
criteria covered by task:
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2. Understand
communication
skills for
art and
design.
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2.1
Critically describe communication skills forprogression within art and design
education or delated employment.
2.2 Use
communication skills to support progression within art and design education
or related employment.
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Assessment
criteria covered by task:
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3 Understand
presentation
skills for
art and design.
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3.1 Critically
describe presentation skills for progression within art and design education
or related employment.
3.2 Use presentation skills tosupport progression within art
and design education or related employment.
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Bibliography:
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You
must ensure you submit a bibliography with your assessment and reference all
sources of information using the Harvard referencing system. Add any specific information about how you
want your referencing to be documented.
Guides
to Harvard referencing can be found here:
CVs
Personal
Statement
Portfolio
Uni Guide
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The
Resources – what you need to have, use or reference:
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This should include the reading list and any other resources
students require.
Remember
to use West Kent and Ashford College’s online library catalogue.
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Employability
Skills:
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Opportunities
to develop English skills (as appropriate):
Refer to your spec for
guidance.
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Opportunities
to develop maths skills (as appropriate):
Refer to your spec for
guidance.
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If
this assessment is centre devised, it must be internally verified / internally
quality assured, using form V1, prior to being set.
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Internal
Verifier/IQA Name:
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Internal
Verifier/IQA Signature:
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Internal
Verification Date:
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See form V1 for details of Internal
Verification / IQA and feedback to assessor.
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Student Submission
This section must be
completed and submitted with your evidence for this assessment.
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Course / programme title, level and year:
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Project title:
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Student Declaration
I
certify that the work submitted for this assessment is my own. I have clearly
referenced any sources used in the work. I understand that false declaration
is a form of malpractice and may result in disciplinary action.
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Name of student:
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Signature of student:
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Unit number
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Learning outcome
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Grading
criteria
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Grading / assessment
criteria description (from specification)
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Task
no. / evidence:
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Learner
checklist
(✓)
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Receipt
of submission (to be completed if not submitted via Moodle)
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Submitted
on:
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Submitted
to (staff name):
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Submitted
to (staff signature):
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